Album Surf
Developed a complete marketing strategy for the disruptive surfboard brand including emails, social, package inserts, and strategic partnerships. Additionally created over 2,000 photo and video assets.
This strategy along with the content resulted in a 33% increase of annual revenue, resulting in Album’s most profitable year to date. Additionally the brand grew over 28k social media followers with millions of reach and views.
A brand beyond the rest.
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PURE STORYTELLING
More than content. Our time working with Album involved multiple photo and video shoots weekly; on the beach, in the studio, and in the shaping bay. This content fueled the brand on the web and in social. We also kicked off the board introductory series that now has over 200k views on YouTube.
With Album it was about much more than just the volume of content, but the story and authenticity behind each effort mattered.
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Quality merchandise
For a brand like Album, successful merchandise goes far beyond quick churn and burn items. We worked tirelessly and intentionally to bring a fully thought out line of merchandise to market. Additionally, we monitored these items and their sales over a period of six months to better determine which items should be replaced and which should be staples.
