the surfer’s journal
Over a year long period, finely tuned the marketing strategy for the legacy and leading surf publication The Surfer’s Journal. These efforts resulted in an 8.5 ROAS and a 12% growth of overall subscriptions. The social marketing during this time had a growing reach of over 2,600,000.
Created hundreds of photo and video assets for TSJ to use on social, email, and ads. Additionally, we created a marketing strategy for TSJ’s podcast Soundings. These efforts resulted in 1,000s of additional listens. TSJ continues to be a client today.
More Book than Magazine
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True visual storytelling
As The Surfer’s Journal works with a network of the best photographers and filmmakers in surf from around the world, we expected the same level of quality in the marketing content we created and produced. We shot regularly with leading people in surf to capture them authentically with TSJ products.
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Forward momentum
The Surfer’s Journal has a strong and dedicated subscriber base unlike anything we had seen before, but as it’s in a very niche space we had to get creative with how exactly it could grow. The marketing campaigns we ideated resulted in a 6% growth of annual subscribers.
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The Basics line
We proudly reimagined The Surfer’s Journal clothing line. Rather than doing seasonal drops, we decided to perfect the brands ‘Basic Line’ and produced a few Ts, crews, hoodies, hats, beanies, and other items that the brand could be truly proud of. These items were expertly designed and sourced either overseas or from larger manufacturers stateside for maximum profits.
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The Collectors Series
Worked with the talented photographer Will Adler and TSJ Art Director Jim Newitt to produce and bring The Collectors Series to life. 10 different icon in surf photographed along with their TSJ collections. These images will be used throughout 2024 across all marketing channels. The vision for this campaign was authentic imagery and storytelling to stand above the typical marketing noise.
